On this week’s Creator’s Tip we focus on the advantages, as well as the challenges, of live-streaming video. The obstacles to entry for live-streaming have by no means been decrease, and it’s simpler than ever to broadforged a live occasion out to an engaged audience. But although equipment is less costly, and occasions might be live-streamed for a very reasonable value, there are nonetheless many factors that should be considered before embarking on such a project.
Live streaming includes the onsite video manufacturing, live encoding, transmission or distribution to the viewers, and the net growth or participant consideration so the user can view the stream. For each live streaming format and protocol you chose to encode – the viewers will need to have a compatible and capable device or player to view that stream.
At ReelSummit 2014, we had been joined by live-streaming skilled Bern Rexer of mxpi.com. Bern is a advisor who helps many manufacturers and firms host live occasions, and he talked us by way of the professionals and cons of broadcasting live.
Live-streamed content material is a very valuable commodity, and it’s undoubtedly value investing in for a number of different reasons.
It may be very engaging
You are reaching out to a real-time audience who've opted-in to look at
You possibly can control your message
It could possibly lead to an extended view-time than some on-demand video content
Platforms like Hangouts on Air can lead to an engaged audience sharing that content
You can mine real-time stats to see how that content material is performing for you because it airs
For the only most cost impact technique to broadsolid live, Bern suggests: YouTube’s Hangouts on Air, in addition to Livestream and Ustream’s mobile koora
apps. However there are many other options and methods available for larger budgets and advanced productions.
Challenges of Live-streaming Video Content
On the flip-side, there are some very real challenges to live-streaming video, primarily because there just isn’t one answer, or a finest solution. As simple and cheap as webcasting has turn into, there is nonetheless an excellent amount of technical setup – much more technical setup than just video recording.
Every model or firm must decide their audience’s receptivity and entry to this sort of content material, and since everyone has a different audience, that decision needs to be very carefully thought through. Additionally, manufacturers and entrepreneurs need to seek out the suitable vendor that can meet their calls for – once these calls for have been determined, and there are a lot of factors to consider equivalent to ‘who's your audience?’ and ‘how will they view the live stream?’ What devices and online gamers are they able to view the live stream? How much bandwidth are they capable of receiving?
Once you understand who most of your audience is – as well as the kind of content material you intend to broadsolid (sports activities, corporate, spiritual and so on), and if it will likely be a public or private broadcast – you possibly can determine the perfect technique of encoding and distributing the stream so the audience can obtain it.
You HAVE to grasp your viewers and decide whether they would profit from the live-streamed content material you want to present
There is a value factor that needs to be taken under consideration
There are technological factors that must be taken into consideration, i.e. what platform to use, does that platform need encoding, can your viewers entry the content material by way of a mobile device etc.